- About 10% are big company CEOs, EVPs, or VPs, most at multichannel (catalog + online & maybe retail) companies.
- About 25% are Entrepreneurs, running their own startup businesses, and they represent a very diverse set of business models!
- About 30% are Consultants or members of the Vendor community.
- About 25% are either Web Analytics experts or Business Intelligence experts.
- About 10% are difficult to classify, or are in the Social Media field.
- About 20% of the audience is from Europe.
- The audience is concentrated in NY/NJ/PA, the Midwest, and Seattle/Portland.
- The audience has few members of the multichannel/catalog industry, or the e-mail marketing industry. Wow. Wow.
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