During upcoming weekends, we will take a look at key markets across the United States via Hillstrom's Zip Code Forensics.
Today, we focus on Cincinnati and Columbus.
Dark orange zip codes are "Catalog Crazies". These folks love catalog marketing, spending twice as much per capita as do customers in average zip codes.
Dark green zip codes are "Online Bliss". These folks love e-commerce, spending nearly twice as much per capita as do customers in average zip codes.
Light orange (catalog fans) and light green (online spend) are average performing zip codes.
Yellowish (catalog preference) and very light green (online preference) spend about one-third as much, per capita, as do the average zip code.