Speaking of selling money, valuing it over merchandise, can you find any place in this e-mail where Lands' End is promoting merchandise?
This isn't a criticism of Lands' End. Instead, this is an illustration of our addiction to money & gimmicks. It's obvious there is an inventory problem that requires an e-mail message like this, and to cure the inventory problem, we, without hesitation, elect to poison the e-mail customer file. And then next spring, we'll wonder why we generate $0.04 per e-mail marketing message when promoting full-price outerwear, forcing us to promote free shipping again.
Subscribe to:
Post Comments (Atom)
Upsets
On Saturday night, long after most of you went to bed, New Mexico scored what would become a game-winning touchdown with twenty-one seconds ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.