From ESPN's own ombudsman, via Pro Football Talk:
"... a degree of multiplatform corporate synergy that often feels so relentless and all-encompassing that ESPN's heaviest viewers go berserk from time to time."
This is a danger of being "multichannel". The punditocracy keeps telling us we need to have common platforms across all channels, using e-mail to promote catalogs, using catalogs to promote store events, having online landing pages align with catalog mailings, having PPC campaigns integrate with store events, using blogs to promote new product launches that also appear in print campaigns.
It never ends. And it can be too much for our best customers. If fragmentation forces us to have three hundred micro-channels, there's nothing wrong with being different and unique across micro-channels.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Best Marketers
Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.