July 16, 2008

Are You Happy With Your Web Analytics Software Solution?

Here are the results of the most recent survey question ... "What Is Most Important In Web Analytics?"
  1. 42% = Sr. Management Uses The Findings.
  2. 27% = Great Analysts.
  3. 15% = Great Database Integration With Other Channels.
  4. 12% = Best Practices.
  5. 4% = Great Software.
Only 4% of you thought software was most important of the five topics.

Are you happy with your web analytics software solution? If you are not happy, tell us why.

Another interesting tidbit --- only 12% ranked Best Practices as being high in importance. Why? Do you not believe in the best practices preached by others, or do you simply think other issues are more important?

1 comment:

  1. Anonymous9:06 PM

    Kevin,
    Other issues are more important. As noted, you know my reasons for voting for sr. management listening as being most important component.
    Regarding Best Practices, Great Analysts make their own Best Practices, right?
    K

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