April 17, 2008

Micro-Channels: How Dell Arrived At Their Twitter Strategy

Dell responded to the post on their Outlet/Twitter strategy --- they point us to this article in New Communications Review that outlines the genesis of the strategy and early results.

Thanks, Dell!!

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Lifestage ... or LFS

In my Merchandise Dynamics projects, I tag every order with the Life Stage the customer is at on that order. If it is the 4th order for the ...