One of our loyal readers pointed out the Figure 8.1 in the Multichannel Forensics book is incorrect.
The image here (please click to enlarge) is what the actual image should look like.
Thanks for your attention to detail, folks, and my apologies for the incorrect figure in the book.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Old School
From 1996 - 2006 a great transition happened. As e-commerce took hold, customers shifted behavior. Behavior shifted in two ways. Customers w...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.