January 29, 2008

Attention CEOs, Owners, Presidents, And Marketing Executives: The F. Curtis Barry Executive Forum

The agenda for the Executive Forum (February 24-26 at the fabulous Lago Mar Resort and Club in Ft. Lauderdale) continues to impress catalog and online executives.

The good folks at F. Curtis Barry & Company tell me that an impressive array of CEOs, Owners, Presidents, and Marketing Executives with broad-based p&l responsibility have signed up for this three-day event.

An exciting agenda of topics have been assembled for this event:
  • List of Talking Points
    • Strengths, Weaknesses, Opportunities and Threats to a Catalog/Multichannel brand.
    • Planning for 2008 and beyond.
    • How to make money in this business.
    • Multichannel Forensics (that's me!).
    • Merchandising Strategy and Direction.
    • Assortment Planning and Benchmarks.
    • Vendor Structure and Supply Chain.
    • Multichannel Strategic Issues.
    • Clearance Strategies.
    • Purchasing, Forecasting, and Inventory Management.
    • Operations
Three days, a wonderful location, great agenda topics, and your CEO, Owner, President and Marketing Executive peers make for a fantastic opportunity!

Please join me at this industry-leading event. Register here.

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