A loyal reader pointed me to this video ... the author recommends that consumers toss their holiday-themed catalogs, positively or negatively mentioning several well-known brands in the piece, including Eddie Bauer, Heart Song, Shutterfly, Crate & Barrel, Lillian Vernon, QVC, and L.L. Bean.
If you want to take on a challenge, choose to be a marketing executive. There are lively debates about the Christmas/Holiday marketing strategy in board rooms all over the multichannel marketing world --- and even more lively discussions occur once a diverse audience of customers view your approach to marketing Christmas/Holiday. Not surprisingly, many folks elect to offer feedback.
I've always been a fan of the way Charles Schultz articulated these issues.
The Optimization Story
Your paper / printing / postage partners want you to execute SMARTER, they want you to be more STRATEGIC. The way they figure, if you just i...
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