December 02, 2007

Merry Tossmas

A loyal reader pointed me to this video ... the author recommends that consumers toss their holiday-themed catalogs, positively or negatively mentioning several well-known brands in the piece, including Eddie Bauer, Heart Song, Shutterfly, Crate & Barrel, Lillian Vernon, QVC, and L.L. Bean.

If you want to take on a challenge, choose to be a marketing executive. There are lively debates about the Christmas/Holiday marketing strategy in board rooms all over the multichannel marketing world --- and even more lively discussions occur once a diverse audience of customers view your approach to marketing Christmas/Holiday. Not surprisingly, many folks elect to offer feedback.

I've always been a fan of the way Charles Schultz articulated these issues.