Books You've Purchased

Don't know why I didn't do this sooner ... I recently joined the Amazon Associates program.

I get to see some interesting information. For instance, about eleven percent of you buy something when clicking-through one of my two book links. More than half of those purchases end up being something that I didn't author.

Here's what you end up purchasing:

• Hillstrom's Multichannel Forensics (thank you).
  
• Hillstrom's Database Marketing (thank you again!).
• Super Crunchers by Ian Avres.
• Libey and Pickering on RFM and Beyond, by Don Libey and Christopher Pickering.
• Web Analytics An Hour A Day by Avinash Kaushik (ok, you're not buying this book, but you should be). It's the 2,441st most popular book on Amazon, written by one of our "Friends of MineThatData". I bought the book ... so far, so good. All proceeds are donated to charity.
  
• The Business of Database Marketing by Richard Tooker.
• Optimal Database Marketing by Ronald G. Drozdenko.
• Data Mining Techniques by Michael A. Berry.
• Competing on Analytics, by Thomas H. Davenport.
• Strategic Database Marketing by Arthur Middleton Hughes.
• Marketing Metrics by Paul W. Farris.
• Waiting For Your Cat To Bark by Bryan Eisenberg.
• The Long Tail by Chris Anderson.
• Know How, The Eight Skills That Separate People, by Ram Charan.
• Made To Stick, by Chip Heath.