October 03, 2007

More On Compiled Lists Like Abacus

Talking about Abacus caused this blog to have it's top-rated day ever, in terms of RSS/E-Mail subscribers reading content.

It's always good to stimulate the 25% of the audience that reads this blog because of the catalog content.

You catalog folks tend to be shy, so I'm not expecting a lot of comments on the following questions. If you'd like, please join in on the conversation.

Question #1: If you were in the list rental/brokerage business (i.e. Millard/Mokrynski among many others), how would you restructure your business to compete against the likes of Abacus?

Question #2: If you were in the compiled list business, how would you evolve your business to compete against marketing activities like paid search (the digital/online version of a compiled list)?

Question #3: If you are a catalog circulation expert, what are the reasons you choose compiled lists over traditional list rental/exchange activities?