September 03, 2007

More On The Neiman Marcus Blog

This entry showed up in Google Reader this morning.

Obviously, I'm not the "target market" for this item.

But the look and feel of this blog post reads like it was created by a person with a background in cataloging. It certainly isn't a cold, sterile, template-based e-mail marketing campaign.

It's a shame Neiman Marcus doesn't allow loyal customers to leave comments. Good or bad, imagine what the corporate merchandise buyer might learn from the feedback she obtains from a conversation with her customers?

For the rest of us, this blog represents a starting point. How does this format, this medium, this style of selling, apply to the businesses we manage? Catalogers, how do you apply your craft to this medium?