September 11, 2007

Blogging ROI For A Small Business, Like My Small Business

I'm frequently asked what the ROI is of my blogging efforts. Year-to-date, 30% of my project work is sourced from folks who subscribe to my blog, or found the blog via a search.

If you're a small business, and you're willing to give your audience something tangible, something they can actually use, you should be able to realize a positive ROI for your efforts.

3 comments:

  1. And, I congratulate you on the success you've had using your blog to grow your business. I think that 30% is an awesome success figure!

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  2. Just curious - how do you track that success? Do you ask prospects how they found you or do you use a website analytics package and match up the visitor to the lead?

    Also, how much time would you say you spend blogging each week?

    I am writing an article on the time it takes to blog and the roi of that time spent.

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  3. Andy, blogging takes me no more than three hours per week.

    My clients usually volunteer to me that they are subscribers to the blog. If they don't volunteer the information, I can track the information with web analytics tools, or I simply ask them how they learned about me.

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