With nearly half of you recently welcoming yourself to this blog, it's a good time to review some of posts you found useful.
A Multichannel Manifesto, talking about things a multichannel executive should be able to discuss about her business.
Multichannel Business Models is about six kinds of businesses that use the online channel to grow sales.
Ten Ways We Will Save Multichannel Marketing.
Ten Ways We Ruined Multichannel Marketing.
A White Paper On Multichannel Forensics, over 1,500 downloads, to date.
Online Brand Competition, with a map of how various online retailers are "connected" to each other.
The "1/3, 1/3, 1/3 Rule". Read more than 15,000 times, the most read article I've written.
Jim Fulton wrote three guest columns that have been well received. First is
"Mr. Krabs Is A Database Marketer". His second article reflects on the passing of Gary Comer. Finally, Mr. Fulton participated in the "Four Questions" segment of the blog.
One of the more controversial posts I've written came last fall, "Does Homepage Design Influence Net Sales?" Many felt that my analytical work was sloppy.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
August 06, 2007
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KimberBell
Here's what I noticed. On March 11, 2024, we were all sent home for a few months due to COVID. Folks will say the world changed on that ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
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