January 15, 2007

New England Mail Order Association Spring 2007 Conference

I will be speaking at the NEMOA Spring 2007 Conference, scheduled for March 21-23 at the Royal Sonesta in Cambridge, MA. I plan on talking about using Multichannel Forensics to undestand how customers migrate across products, brands and channels, using techniques harvested during my illustrious stay at Eddie Bauer in the late 1990s. My discussion will be held Thursday morning.

Friends of MineThatData blogger Alan Rimm Kaufman is participating in a panel discussion about allocating resources for maximum ROI on Wednesday afternoon.

If you are in New England in late March, take advantage of this conference opportunity.