Kevin Hillstrom: MineThatData: Eddie Bauer CEO To Receive $10,000,000 After Sale Closes

December 28, 2006

Eddie Bauer CEO To Receive $10,000,000 After Sale Closes

I'm not sure why these announcements continue to surprise and disappoint me. Think about all of the employees who dealt with incredible stress trying to keep the Eddie Bauer brand afloat, earning next to nothing in the process. Then think about this: Eddie Bauer's Loss Is CEO's Gain.

1 comment:

Anonymous11:56 AM
Doesn't surprise me either. When Fabian first got there his big idea was to go out and swipe good ideas from other retailers...
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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December 28, 2006

Eddie Bauer CEO To Receive $10,000,000 After Sale Closes

1 comment:

Upsets