Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 28, 2006
Eddie Bauer CEO To Receive $10,000,000 After Sale Closes
I'm not sure why these announcements continue to surprise and disappoint me. Think about all of the employees who dealt with incredible stress trying to keep the Eddie Bauer brand afloat, earning next to nothing in the process. Then think about this: Eddie Bauer's Loss Is CEO's Gain.