Kevin Hillstrom: MineThatData: Social Media Expert

April 03, 2009

Social Media Expert

Google searches, all terms must be consecutive:

Multichannel-Marketing-Expert = 266,000 results.
Catalog-Marketing-Expert = 268,000 results.
Database-Marketing-Expert = 293,000 results.
Affiliate-Marketing-Expert = 381,000 results.
Retail-Marketing-Expert = 539,000 results.
Email-Marketing-Expert = 12,700,000 results.
Search-Marketing-Expert = 16,900,000 results.
Social-Media-Expert = 383,000,000 results.

If each result generated just $8,000 in sales somewhere in the United States this year, we'd add $3 trillion to the GDP, ending the recession and creating seven million jobs in the process.

Oh well.

2 comments:

Béate Vervaecke5:57 AM
I really enjoy your blogposts and analyses, this one as well.

Yet, as a search-marketing-expert (pun intended), I've noticed that the searches don't include quotes " ". Without these, google will show results for these words in any web page, not necessarily in the exact word order.
You'll find a lower number of results, but "social-media-expert" still outnumbers all other searches.
ReplyDelete
Replies
MineThatData4:09 PM
No arguments there, thanks for the input!
ReplyDelete
Replies

Add comment

Note: Only a member of this blog may post a comment.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

How Is Your Information Used?

When you subscribe to this blog, your information and email address will never be bought/sold. Ever. You are simply subscribing to the newsletter. You are welcome to unsubscribe at any time, no worries.

Cookies are used to measure website usage via Google Analytics and StatCounter.

FAQ For Vendors / Content Providers

1 - I do not accept advertising on this blog.

2 - I do not accept unsolicited content, including interviews, press releases, podcasts, discussions, posts, or other associated content promoting your products, services, or events. This blog is designed to promote my products, services, and content.

3 - As a continuation of (2), I do not accept guest blog posts, regardless of your situation. And I will not link to your blog post or white paper.

4 - I do not exchange links. In fact, I no longer publish reciprocal links to other websites.

April 03, 2009

Social Media Expert

2 comments:

Upsets