March 03, 2009

The Hidden Marketing Tool: The Nameflow Model

It appears that Tim Hoermer from Carmot Marketing either has similar interests, or has created something that is mysteriously similar to Multichannel Forensics.

He calls it "The Hidden Marketing Tool: The Nameflow Model".

Read the article --- then you tell me if it isn't essentially eerily similar to Multichannel Fornesics, the widely adapted forecasting process we've described for the past three years.

Wow. Good to see folks using these concepts.

The concept isn't new, of course. Jim Fulton practiced his version of Multichannel Forensics at Lands' End back in the early 1990s (and does very good work as a consultant today), and I saw the concept practiced at Fingerhut in the 1980s.