Kudos to the Direct Marketing Association for enhancing their mail preference solution. The enhanced product more closely resembles the product offered by Catalog Choice, and is free to consumers (though a credit card number must be given to validate the request).
We shall see which service the customer trusts more, maybe that will be the only fun part of all this for us catalogers.
Catalogers --- you've been amazingly quiet over the past two weeks. What are your thoughts on all of this activity?