July 01, 2007

Help SuperValu Grow!

SuperValu is a $37 billion dollar grocery chain, earning 2% pre-tax profit on an annual basis.

Their website is the 443,801st most visited website in the world, according to Alexa.

The MineThatData Blog is the 357,705th most visited website in the world, according to Alexa. For those of you who are interested, The MineThatData Blog generates considerably less than one billion dollars of annual revenue.

As many of you know, I like to use the first day of the month to talk about something positive. Today, I'm asking the Social Media / Marketing folks to combine forces with Database Marketers and my loyal readers to develop a social media and marketing strategy that benefits a grocer like SuperValu.

Question Number One goes to these folks (John, Mack, Ann, Mike --- get healthy!, Drew, Joseph, Paul, Harry, Becky). What kind of blogging / marketing / social media strategy would you develop to help SuperValu have a better relationship with the customers who support this grocery brand?

Question Number Two goes to the Database Marketing / Analytics folks (Avinash, Alan, Jim, Robbin, Ron, Adelino, Tamara, David, Jeff). How would you use the marketing tools you specialize in to grow online awareness for SuperValu, or, how would you measure the effectiveness of any strategy on a $37,000,000,000 store-based business?

Question Number Three goes to my readers. How would you grow online participation in a way that helps SuperValue increase retail sales?

Discuss!