June 14, 2007

Simplicity

Please read the following quote, from a recent article about database marketing:

"… a visual analysis of dynamic site interaction that applies multiple interrelated business dimensions and online customer behavior simultaneously to decipher and arrange raw data will move companies toward making decisions that will create a more positive customer experience."

Then read this quote that Jim Fulton forwarded to me today, from Charles Mingus: "Anyone can make the simple complicated. Creativity is making the complicated simple."

We Database Marketers and Multichannel Retailers need to focus more on being simple. All too often, we scare the living daylights out of people with our geeky terminology, or we offend folks by using flashy words that convey almost nothing of substance.