I've read through three presentations in the past week, all written by folks with a strong catalog heritage.
Each presentation stated that websites are not capable of generating demand on their own. Instead, some sort of marketing must happen to drive the customer to a website.
What do you think of this hypothesis? Do websites generate their own demand? Or, are websites helpless tools that require marketing to get the customer to visit the website?
Or, do you fall somewhere in-between, rooting for a business model like Zappos?