As best I can tell, my audience splits 1/3 online/catalog marketing folks, 1/3 arrive via search, and 1/3 are from the blogging community.
This means 1/3 of my audience are disturbed by the way one of our own has been treated. Kathy Sierra of Creating Passionate Users recently received vile, disturbing threats.
We all have a responsibility to lead by example. Bloggers don't need to blast every corporate entity that represents an easy target. Those who comment on blogs can be part of a community without stating every vile opinion, just because you can. If you have nothing good to say, don't say anything.
For the rest of you, I am going to be far more careful when I link to others, or share information from other sources. I need to only link to reputable folks who exhibit a positive attitude. Those I link to are, by default, an extension of what I stand for. More than anything, that's what I've learned from the sad Kathy Sierra situation.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Old School
From 1996 - 2006 a great transition happened. As e-commerce took hold, customers shifted behavior. Behavior shifted in two ways. Customers w...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.