January 22, 2007

Online Marketers and Career Planning

Here's a question for my pals on the online marketing side of the business. These are the folks that manage search, portal and affiliate programs (even e-mail campaigns) at B2C companies.

Has your company outlined a career plan for you that goes beyond the Vice President or Director of Online Marketing? Is your company developing your general management skills so that one day you can run your company or division --- or is your company expecting you to stay satisfied within your niche? Is your company even talking about these topics with you?

Lastly, do you see your career path happening within your company, or do you see yourself jumping to another company for better opportunities?

I bring this up because I am starting to see challenges for folks who are developing skills in the highly specialized niche of online marketing. What are you observing, and how do you plan to deal with the questions I raise?