Want To See If Your Customers Are Paying Attention To You?

Buried deep on the Headphones.com website is this (click here for proof). The comments were obviously staged as well, and are delightful.

I share this with you after enduring a day of absolute Cyber Monday pummeling. One "brand" sent me six email messages promoting Cyber Monday, offering 60% off. Three went straight into my junk folder, three persevered and made it to my inbox.

When you don't have a creative bone in your org structure, you send six email messages on Cyber Monday promoting 60% off. It's all you have - you are begging the customer to buy something on a day that generates customers who have low long-term value. You'll spend the rest of the year offering more discounts because rebuy rates are too low. You'll spend eternity doing this, you can't get out of the cycle. You populate your customer file with the worst possible customers, the ones who only purchase "because it is a game".

You do not want those customers.

And yet?

So darn many of you keep attracting those customers.

Give creativity a try. It won't work at first - it can't work when the customer has been trained to accept enormous discounts. It is the path out, however.