MRV Distribution

Here's a recently analyzed dataset, showing MRV values for items with enough sales to produce reliable predictions. Look at the distribution of values.

In this case, "S-Tier" MRV items are those with MRV > 1.20 ... adding a 20% chance of the customer repurchasing in the future. Twenty percent is a big deal!

"F-Tier" MRV items are those with MRV < 0.80 ... harming customer repurchase rates by at least 20% in the future. That's no bueno.

If I were your Chief Marketing Officer, I'd have an Action Stream for all first-time buyers, featuring a half-dozen or dozen items that possess S-Tier MRV "and" are Winning Items. Immediately put the best performing products in front of new customers, and immediately put best performing items that generate customers more likely to repurchase in the future.