Which Item Do You Prefer As A Marketer?

Item #1:

• Annual Sales = $100,000.
• Future Value of Customers Buying The Item = $12.00 Profit Next Year After Controlling For Differences In Customer Quality.

Item #2:

• Annual Sales = $50,000.
• Future Value of Customers Buying The Item = $27.00 Profit Next Year After Controlling For Differences In Customer Quality.

I should probably ask if you measure the future value of comparable customers buying each item in your assortment?