tag:blogger.com,1999:blog-32202893.post8908850833843896496..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: New Nordstrom Website: The Evolution of E-CommerceUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-32202893.post-29457724164807864032014-05-25T07:20:53.155-07:002014-05-25T07:20:53.155-07:00In the 10s, the customer and the computer will use... In the 10s, the customer and the computer will use Mobile to "go small" once again. Mobile demands that the merchant edit the assortment ... in fact, Mobile is pointless unless the merchant uses Mobile to significantly edit the assortment for the customer. <a href="http://buywebsitetraffictips.blogspot.com/2014/01/a-better-way-purchase-us-paid-traffic.html" rel="nofollow">buying USA traffic for my sites</a>Eliaz Bethhttps://www.blogger.com/profile/01447163583250073212noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-64985912348653043772014-05-03T01:21:03.588-07:002014-05-03T01:21:03.588-07:00The post is nice.I agree with your post.launched t...The post is nice.I agree with your post.launched the new traffic packages dedicated to website owners who want to establish a regular targeted traffic flow to their sites. The great advantage of our service is the quality of the traffic which exclusively comes through expired domain names<br /><a href="http://www.getwebtrafficnow.com/" rel="nofollow">buying traffic for website</a>Anonymoushttps://www.blogger.com/profile/05693383215321170925noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-55783126518581870742013-01-30T09:51:03.343-08:002013-01-30T09:51:03.343-08:00As I can see here, e-commerce evolution is much mo...As I can see here, e-commerce evolution is much more like trends in fashion: what's trending years ago will take the stage once more in the near future, but this time, only better. We felt its greatness on the time when we felt e-commerce was its on successful peak. But look what happened, e-commerce started in a big computer/machine that operates electronic communication, then flew to being used in the smallest beeper or pager (or whatever your dad used in the 90s) you could ever imagine, then went back again to those slimmest tablets everywhere.John Hughellhttp://www.lockerlogic.com/author/johnhughell24.htmlnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-59487952351746205532010-08-22T07:22:03.291-07:002010-08-22T07:22:03.291-07:00Kevin -
I am probably missing something.
I think...Kevin -<br /><br />I am probably missing something.<br /><br />I think people will continue to buy things on-line. And so, e-commerce will be there in that sense.<br /><br />The way to present to them would need to be more and more personalized and socialized. And probably one place to keep all the products on a site isn't the most optimal approach going forward.<br /><br />I looked at the Nordstorm link that you have in the post. I see that they allow you to navigate based on what you want. And in the marketing campaigns they are probably targeting each of the product groups more specifically or directly. I would do that.<br /><br />But, I think people will buy on-line. Probably even more so in future than now.Deven Pravin Shahhttp://wsiezeal.com/web-analyticsnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-58033880507815822072010-08-19T17:23:38.392-07:002010-08-19T17:23:38.392-07:00Amy / Kevin / Jim / David, thanks for the feedback...Amy / Kevin / Jim / David, thanks for the feedback.<br /><br />If you ever want to have fun, compare your feedback about Mobile to what folks said about e-commerce back in the mid-late 1990s!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-24670619426508577552010-08-19T13:16:18.229-07:002010-08-19T13:16:18.229-07:00From my experience .... those technology providers...From my experience .... those technology providers that measure and quantify the experience (whatever platform) and help drive business intelligence will win. Retailers are starved for better analytics. The current paradigm of web browsing does not suffice, because conversions are still relatively low and it's getting more expensive to drive retail traffic to websites. Don't have a lot of info. on mobile, so it will be very interesting to learn what works and doesn't. This is simply my humble opinion .... fwiw!David Fishmanhttp://www.purchlive.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1950092015169365262010-08-19T08:57:20.720-07:002010-08-19T08:57:20.720-07:00I agree that mobile will fundamentally change ecom...I agree that mobile will fundamentally change ecommerce, but disagree with the idea that it will become entertainment based. I just don't see customers looking to a retailer for entertainment when there are so many choices available. Ecommerce will continue to offer the in home browse experience, but will have to become more personalized. <br /><br />Phones are small and we want them small, this provides a user experience that isn't ideal to the customer from a browse experience and to many customers, shopping is an experience. Many customers want to browse and consider and compare. Shopping on mobile is more of a function that fills a need for a quick, no frills, need it now experience. <br /><br />I believe that the real change from mobile will be the store experience and force integration that we have all discussed for so long. Place your order on mobile and wait for shipping? NO, you are already out, so pick it up. Integration will be key. Read product reviews as you are in the store looking at the item. Check to see other colors or if other locations have the item. Set up alerts in ecom to tell you about sales, etc. <br /><br />Customer knowledge will need to follow the consumer to the store and to the phone. If Amazon opened a store, wouldn't you expect them to be integrated? Wouldn't you expect them to have your credit card on file? Wouldn't you want to check out with your phone? <br /><br />I think the real concern should be how mobile is going to bring ecom right into your store. And that is something that most retailers are not prepared for.Jimnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48986153013134178842010-08-19T08:27:15.846-07:002010-08-19T08:27:15.846-07:00I still don't see someone buying a couch on a ...I still don't see someone buying a couch on a mobile device (unless it is at the point of transaction - and there is huge value in the end-to-end process of mobile comparison, location, transaction, execution). <br /><br />I agree with Amy. Why do sites not provide the functionality for "spur of the moment" transactions? AA.com has done a nice job of simplifying the check-in process and other functions (but I only found it after hunting high and low). Sniff that I have a blackberry and deliver me the ready to use tools I need. That will bring me back over and over and hook me.Kevin Strawbridgehttps://www.blogger.com/profile/12494055188440616376noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-65220375948812073412010-08-19T08:18:54.562-07:002010-08-19T08:18:54.562-07:00Having been heavily involved (read: obsessed) with...Having been heavily involved (read: obsessed) with mobile for the last few years, I believe it will almost completely replace e-commerce as we know it. I agree with you that some companies will go the pure entertainment route and I also think that others will go back to the basics. <br /><br />One of the issues with some of this stuff is that once a customer sees/gets something, they want it and they don't like it at all when you take it away/change it. For example, if you go to the Ticketmaster site, you are now allowed to pick your seats right off the seating chart. Customers are eating this up. Sadly, the application is built in Flash so if you use it on your computer at home, it works perfectly. If you use it on your iPhone or iPad, you can't use it all and you get bumped BACK to allowing them to pick seats for you. This isn't just an inconsistent branding experience, it's an inconsistent functionality experience. (MUCH worse from a user perspective.)<br /><br />Thanks for starting this discussion. It's a great topic.Amy Africahttp://www.amyafrica.comnoreply@blogger.com