tag:blogger.com,1999:blog-32202893.post8850679657672175139..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Multiple Channels Limit The Assortment The Customer Buys FromUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-2870947983561178322013-11-15T07:07:21.837-08:002013-11-15T07:07:21.837-08:00Our jobs will have to evolve - in email marketing,...Our jobs will have to evolve - in email marketing, we're going to have to focus on featuring a breadth of assortment - evolving from a goal of opens/clicks. In search, our landing pages will have to feature a breadth of assortment while still showing the item the customer wanted to buy.<br /><br />Think about how Amazon somehow gets 12 - 15 products in your face when you're looking at one item. As the screen gets smaller, the opportunity to get 12 - 15 items in front of you gets smaller as well. We're going to have to find ways to bridge this gap.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-80038945018494858922013-11-15T07:04:48.375-08:002013-11-15T07:04:48.375-08:00It's a reasonable thought, and you might be ri...It's a reasonable thought, and you might be right, who knows?<br /><br />It's a trend that I observe happening in channels beyond search, and I observe it happening for non-catalogers, so that's reason to think a bit longer about the topic as well.<br /><br />Thanks for thinking, I appreciate it.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-87389379565079056682013-11-15T06:45:16.626-08:002013-11-15T06:45:16.626-08:00Hi Kevin,
So what would be your solution? How wo...Hi Kevin,<br /><br />So what would be your solution? How would you stop this downward spiral into fewer and fewer styles/skus?<br /><br />Glenn Edelmanhttps://www.blogger.com/profile/01499097837100635732noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-60478967494490500142013-11-15T01:26:17.174-08:002013-11-15T01:26:17.174-08:00Hi Kevin,
can't the low variety of search be ...Hi Kevin,<br /><br />can't the low variety of search be attributed to prior decision making? A catalog presents lots of products and I compare and decide, spending some time on that process.<br />Search I'm using when I already know what I want.<br />So the equivalent of "catalog" could be "direct or brand keyword traffic"?<br />I have no data to back this up, it's just a thought.<br /><br />so long<br />nicscrooliganhttps://www.blogger.com/profile/08232515565520832849noreply@blogger.com