tag:blogger.com,1999:blog-32202893.post8495561868202242458..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Multichannel Wednesday: E-Commerce and RetailUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-52065123950605981452011-01-21T08:39:37.330-08:002011-01-21T08:39:37.330-08:00I doubt I'd have anything on this blog ... mos...I doubt I'd have anything on this blog ... most of that stuff was written in the 1995 - 2003 time frame, you might consider searching Google for it.<br /><br />Thanks,<br />KevinMineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-84697082616566042252011-01-21T08:11:34.383-08:002011-01-21T08:11:34.383-08:00Hi Kevin,
Very well developed though and a very c...Hi Kevin,<br /><br />Very well developed though and a very clear message. We all want to see/feel/touch things and ideas before we buy. So, I can see how the e-commerce plans seeds of awareness that helps in retail as well. People would go see, do once the mindset is created.<br /><br />Do you have any pointers to resources or your other blog posts/articles that talk to how companies can develop strategy to go e-commerce when they are retail only?<br /><br />Thanks,<br /><br />-DevenDeven Pravin Shahhttp://www.infusezeal.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-69018562033320264722011-01-19T08:35:38.881-08:002011-01-19T08:35:38.881-08:00Great point, Kevin. Ah to go back to the old cata...Great point, Kevin. Ah to go back to the old catalog-only days when, knowing your exact historical retention percentages, etc., you could easily calculate the expected lifetime value of a new customer (so that you could compare it to the acquisition cost of that customer).<br /><br />Now, with most retailers not even attempting to identify their retail transactions back to a unique customer, you ask about expected lifetime value and get a blank stare in return.<br /><br />Business would be so easy if it weren't for these oddly behaving customers, wouldn't it?Mark Matisziknoreply@blogger.com