tag:blogger.com,1999:blog-32202893.post8478414059275475164..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: E-Mail Marketing Challenge: Assigning Customers To VersionsUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-79286549104927027712007-09-29T04:54:00.000-07:002007-09-29T04:54:00.000-07:00E-Mail marketing gains significanceE-Mail marketin...E-Mail marketing gains significance<BR/><BR/>E-Mail marketing sits down by E-Mail marketing is still before telephone marketing and advertising letters the range direct marketing in the next three years most strongly at meaning wins. 42% of the enterprises use already E-Mail as marketing instrument. 55% of the US enterprises increased of 2001 to 2002 the budget portion for E-Mail marketing, only 5% it lowered. 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It answers therein which practical men in seminars asked. Thus practice-relevant, convertible information makes the book an easily readable manual.<BR/><BR/>iBusiness: E-Mail marketing does not only cut off in the cost efficiency comparison outstanding, but offers by its specific development various customer-oriented application type. With this practice manual enterprise a means is given to the hand, in order successfully to use this instrument.Ankit Bhardwajhttps://www.blogger.com/profile/05083813527782419346noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-11281168760073377142007-09-12T21:13:00.000-07:002007-09-12T21:13:00.000-07:00What do I think? I think you're right!! Adding i...What do I think? I think you're right!! Adding information to break ties and improve assigment of customers to versions is a good idea!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-61342804227103305742007-09-12T21:10:00.000-07:002007-09-12T21:10:00.000-07:00What about adding recency to frequency? Creating a...What about adding recency to frequency? Creating an RF score and then creating mailings based on these segments would be a way that I would approach it.<BR/><BR/>Your mailing database could then include "If" statements to display content based on previous purchases categories i.e. men vs. women. Recent behaviour is a better predictor of future behaviour than the Monetary model alone.<BR/><BR/>What do you think?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-48065758685299972712007-09-12T20:42:00.000-07:002007-09-12T20:42:00.000-07:00Absolutely, purchase frequency and timing of purch...Absolutely, purchase frequency and timing of purchase are important.<BR/><BR/>Eventually, there are too many dimensions for the human mind to balance. That's where a model comes into play ... the model looks at all the factors simultaneously, and weights them appropriately.<BR/><BR/>Databases are very much up to this kind of granularity.<BR/><BR/>Good ideas, Mark!!!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-13304923894078634352007-09-12T02:50:00.000-07:002007-09-12T02:50:00.000-07:00Could we add purchase frequency and timing to the ...Could we add purchase frequency and timing to the customer records? Knowing more about the purchase patterns would help the decision.<BR/><BR/>For example, I (as a man) might buy men's stuff all year and women's stuff in December (Xmas gifts). An email campaign in March would then know to classify me as a "man" for that email. Not my field, so not sure if databases are up to this kind of granularity...just musing!Mark Brownlowhttps://www.blogger.com/profile/14575608980026489138noreply@blogger.com