tag:blogger.com,1999:blog-32202893.post8051913845944623186..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Spring BreakUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-91846598640642535232015-03-13T07:16:46.260-07:002015-03-13T07:16:46.260-07:00Fair question!
Readership is important - but not ...Fair question!<br /><br />Readership is important - but not what matters. Readership on the posts that are marked "loved" is up, "hated" is down, no doubt about it.<br /><br />But I do write topics in "themes" - one to three weeks on each theme, on average, with other content sprinkled in. The "Hippoman's Big And Tall" theme lasted a full month - readership was way down, consulting inquiries and resulting projects were up 50% over the seven year average.<br /><br />When content is "hated", I see a lot of blog unsubscribes via email for two reasons ... "content is no longer relevant" and "too many updates". Those metrics were flat in January, and tend to correlate (correlation, not causation) with action.<br /><br />Booklet sales are always correlated with action ... when Diagnostics went out, action was low and consulting projects slumped ... when I transitioned Diagnostics into the Hippomans series, consulting inquires and resulting projects spiked, even though readership slumped.<br /><br />When I touch on a topic that readers want to act upon, I get email feedback. Lots of email feedback (i.e. "How do I use your ideas when my situation is unique and different"?).<br /><br />So it's a blend of those things that help me understand whether folks are tired, are ready to act, or see the content and think "meh". I could be wrong, of course.<br /><br />Thanks,<br />KevinMineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-16041075466634950252015-03-13T06:17:46.775-07:002015-03-13T06:17:46.775-07:00How are you determining love or hate? By the numbe...How are you determining love or hate? By the number of readers? <br /><br />I think there's room for alternate theories: the professor is still challenging to think about. And the posts that require us to do work are marked as hate, but you don't know how many people are actually taking the advice. One thing I know from my ecommerce experience: engagement doesn't equate to action (sales). <br /><br />Just my two cents.Jay Allenhttps://www.blogger.com/profile/11775878317239184244noreply@blogger.com