tag:blogger.com,1999:blog-32202893.post7959729415052852908..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: How Nordstrom Profitably Ended A Catalog Marketing Program, By Kevin HillstromUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-5017123884864101662008-07-28T09:05:00.000-07:002008-07-28T09:05:00.000-07:00Bhmatt --- thank you!Alan, Nordstrom is more of an...Bhmatt --- thank you!<BR/><BR/>Alan, Nordstrom is more of an example of a big store chain with a small catalog division. The direct-to-consumer division is anywhere between five and ten percent of total sales (with catalog driving close to half of that total), based on 10-K statements ... but at such a small percentage, the division still generated more than $500,000,000 in annual sales, making it one of the larger direct-to-consumer brands anywhere.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-63848231994215514572008-07-28T08:53:00.000-07:002008-07-28T08:53:00.000-07:00Kevin -- To clarify, what fraction of sales were c...Kevin -- <BR/><BR/>To clarify, <BR/><BR/>what fraction of sales were catalog-attributed, say, the prior FY to the shutdown? <BR/><BR/>Is Nordstrom an example of a big store chain with a small catalog division (before it shut down), rather than prototype of a more typical more-direct-than-retail cataloger?<BR/><BR/>Cheers<BR/><BR/>Alan<BR/><BR/><A HREF="http://www.rimmkaufman.com/rkgblog" REL="nofollow">rimmkaufman.com/rkgblog</A>rimm-kaufmanhttps://www.blogger.com/profile/11537242246745655184noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-89239913105121360832008-07-28T06:54:00.000-07:002008-07-28T06:54:00.000-07:00Kevin,I don't have a question but just wanted to s...Kevin,<BR/><BR/>I don't have a question but just wanted to say how much I enjoyed reading this post. Thank you.<BR/><BR/>MattUnknownhttps://www.blogger.com/profile/14031307422292508207noreply@blogger.com