tag:blogger.com,1999:blog-32202893.post7928173286940940552..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: How Many Customers Should Receive My Retail Catalog?Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-79809422437032220632008-04-28T14:54:00.000-07:002008-04-28T14:54:00.000-07:00Very cool! thanks for educating.Very cool! thanks for educating.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-8071304051134773632008-04-28T11:27:00.000-07:002008-04-28T11:27:00.000-07:00Let's say you were going to mail a catalog to 500,...Let's say you were going to mail a catalog to 500,000 loyal retail customers.<BR/><BR/>Many retailers sample a percentage of this audience (maybe 50,000), and put them in a "holdout" or "control" group. In other words, these customers are not allowed to receive the catalog.<BR/><BR/>The Database Marketer compares the performance of the 450,000 who received the catalog to the 50,000 who were "held out". The difference in performance represents the incremental sales generated by the catalog mailing.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-81657672674644488182008-04-28T11:24:00.000-07:002008-04-28T11:24:00.000-07:00Hey Kevin:I don't know what a holdout group is? I ...Hey Kevin:<BR/><BR/>I don't know what a holdout group is? I tried looking on Google but couldn't find any info. Please help.Anonymousnoreply@blogger.com