tag:blogger.com,1999:blog-32202893.post7762531934952322829..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Profit Week: Do You Do The Marketing For Your Competitor's Brand?Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-45707617414826734212008-03-21T09:41:00.000-07:002008-03-21T09:41:00.000-07:00Kevin - Very interesting post. A few years back, ...Kevin - <BR/><BR/>Very interesting post. A few years back, IBM published a study (and I wish that I could find it today) that discussed this phenomenon. What it stated was that each person will actually spend more on 7-11 items (depending on personal income). In these cases, customers rely less on internet searches and more on brands that they trust. For all other items, they sought the lowest priced vendor out there. <BR/><BR/>The lesson here is the same as yours. The middle ground is eroding very quickly and multi-channel retailers need to work to stake a claim at either the top or the bottom of the spectrum. <BR/><BR/>I may not have done this justice in a short post, but this is a very interesting phenomenon going on with the Internet today.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-62477335604736248882008-03-18T20:26:00.000-07:002008-03-18T20:26:00.000-07:00Sure, that works!Sure, that works!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-52194585339073165482008-03-18T20:05:00.000-07:002008-03-18T20:05:00.000-07:00Kevin, Thought I might add that many of our client...Kevin, <BR/>Thought I might add that many of our clients, and yours I am sure too, do not track their customers and prospects behavior that well too. This means that if they track response rate of catalogs through direct trackable URL from their catalog, and 1-800 responses, they are probably missing the folks that find their products interesting, do some comparison shopping, yet come back through their delicious account, searched a few times on Google/Yahoo/MSN and click on their paid search ads.<BR/>That's where the power of multi-channel analytics could determine whether their response rate is indeed going down or not.Anonymousnoreply@blogger.com