tag:blogger.com,1999:blog-32202893.post7702628601320266789..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Lifecycle Marketing and Touchpoints: The Customer MapUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-16785656587593330102011-04-08T08:22:53.856-07:002011-04-08T08:22:53.856-07:00Each axis represents a factor from the factor anal...Each axis represents a factor from the factor analysis outlined in earlier posts on this topic. We combine channels in a factor analysis to obtain each axis.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-14428122286185326362011-04-07T22:59:04.224-07:002011-04-07T22:59:04.224-07:00Hi Kevin interesting, but could explain what the m...Hi Kevin interesting, but could explain what the matrix shows - axes?<br /><br />Thanks.Anonymousnoreply@blogger.com