tag:blogger.com,1999:blog-32202893.post7232228994402353285..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Power And Organization In Our Catalog/Online BusinessesUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-24448719213936663712007-04-11T16:53:00.000-07:002007-04-11T16:53:00.000-07:00I think that's a good name, so long as multichanne...I think that's a good name, so long as multichannel retailers combine the job functions necessary to have a successful Customer Planning and Development department.<BR/><BR/>For instance, if the web analytics folks work in the same department with the SAS programming folks, and each team cross-pollinates each other, you've got something --- and, you'll develop customers in the process.<BR/><BR/>Now if they bring back the tractor paper that is alternately colored green/white/green/white or blue/white/blue/white, with perforated trim between each page, coupled with "control cards" you submit to the Data Processing department each time you want to get your hands on some data, then you've got something!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-62199174597390551362007-04-11T15:35:00.000-07:002007-04-11T15:35:00.000-07:00A long, long time ago, in a galaxy far far away, a...A long, long time ago, in a galaxy far far away, a business unit that had hitherto been called Circulation and ultimately became Direct Marketing was called Customer Planning & Development. That task remains a core business imperative regardless of the tactics employed on its behalf, and I wonder if that idea -- which also, incidentally, puts the customer first -- is perhaps a good name for that chunk of the marketing organization?Anonymousnoreply@blogger.com