tag:blogger.com,1999:blog-32202893.post69587037740780103..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Best Buy and B&H Multichannel MarketingUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-73182275481858465112008-05-24T22:47:00.000-07:002008-05-24T22:47:00.000-07:00Yup, I'm willing to spend more based on the qualit...Yup, I'm willing to spend more based on the quality of service or information I receive!<BR/><BR/>I entirely agree that commodity based products benefit an online pureplay.<BR/><BR/>Catalog and retail brands that are generally hyper-successful often serve niches with unusual products or services, and those products and services can be priced at a premium because they cannot easily be found or replicated elsewhere.<BR/><BR/>So, in my industry, the folks who tell you that you "have to be multichannel" might be right ... or there might be a veritable plethora of additional issues that contribute to success. You mention loyalty and product availability, two important aspects of the puzzle.<BR/><BR/>Good questions!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-7979749207474064052008-05-24T18:35:00.000-07:002008-05-24T18:35:00.000-07:00Where does loyalty come into this for you? Are you...Where does loyalty come into this for you? Are you willing to spend more based on the quality of service or information you received?<BR/><BR/>Also, does product type or availability drive the success of online pureplay? If you're selling a product that's available from a multitude of sources (ie, commodity), it seems like online pureplay companies can benefit from other company's advertising budgets.Anonymousnoreply@blogger.com