tag:blogger.com,1999:blog-32202893.post6418603627813431548..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Wrap-UpUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-25369111514977374552009-05-11T06:32:00.000-07:002009-05-11T06:32:00.000-07:00I'm working with a client at this time, and that i...I'm working with a client at this time, and that is one of the topics we're discussing ... you don't acquire customers under the age of 45 with catalogs anymore.<br /><br />I did notice that the audience was largely 50 years old.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-9282138236476759002009-05-11T06:23:00.000-07:002009-05-11T06:23:00.000-07:00another observation. As an industry we are struggl...another observation. As an industry we are struggling to prospect to 25-45 year olds ... our files are aging and shrinking. <br /><br />2nd observation ... looked around the exhibit hall, the conference in general ... it all old people (like me). <br /><br />Are the 2 observations related? <br /><br />Granted no one could afford to send junior people but its interesting to see the signs of a dieing industry.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-33907268820487396652009-05-08T18:59:00.000-07:002009-05-08T18:59:00.000-07:00Yup, it isn't ideal to spend money on airfare and ...Yup, it isn't ideal to spend money on airfare and hotel and car to speak to a room of enthusiastic but sparsely populated professionals.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-74744975025716167692009-05-08T06:22:00.000-07:002009-05-08T06:22:00.000-07:00Hi Kevin,
We reached the same conclusion after sp...Hi Kevin,<br /><br />We reached the same conclusion after speaking last year -- you may have spoken to the same 12 people I spoke to then :-). Granted, this year is tough for all conferences with travel budgets what they are, but ACCM's problems run deeper. <br /><br />They've gotten away from the core messages of direct marketing: data driven testing and measurement. See you IRCE!George Michiehttp://www.rimmkaufman.comnoreply@blogger.com