tag:blogger.com,1999:blog-32202893.post6049677666332644289..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: 2013: A CareerUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-25736883758853000622013-08-19T08:29:33.032-07:002013-08-19T08:29:33.032-07:00Good article, thanks!Good article, thanks!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-87282068371661581012013-08-19T08:29:21.199-07:002013-08-19T08:29:21.199-07:00I would try to go beyond reports. Make merchandise...I would try to go beyond reports. Make merchandise analysis part of your ethos. In other words, when somebody tells you that conversion rates are down 11% and traffic is flat, think first about merchandise ... it is entirely possible that large blue buttons vs. small orange buttons is not the issue, but instead, the issue is that customers don't like the merchandise you're selling.<br /><br />Try to prove that your company failed to introduce enough new products the past three years, causing customers to become bored with existing products.<br /><br />Try to prove that your company slowly increased prices over the past three years, causing customers to get to the point where they won't buy items without 20% off plus free shipping.<br /><br />Try to prove that a certain merchandise category causes customers to buy from it today, and then not return and buy something six months from now.<br /><br />There's an awful lot of analysis that defaults to creative/operational issues that, in reality, should be focused on merchandising issues. Merchandise is the biggest reason a customer purchases, or chooses to not purchase.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-88393949578636713212013-08-19T05:53:30.235-07:002013-08-19T05:53:30.235-07:00Re: marketing and privacy, great article: https://...Re: marketing and privacy, great article: https://www.evernote.com/shard/s16/sh/d20912bd-4248-4cba-932e-8b623525c1e5/163c0a0e23b8b172081372c843460398Harry Joinerhttp://ecommercejobs.comnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-11490705838045025932013-08-19T05:39:26.861-07:002013-08-19T05:39:26.861-07:00Merchandise is always going to be key (whatever th...Merchandise is always going to be key (whatever the channel) - is one of the key messages I'm getting. Tell us more about tracking merchandise performance - what are the top 3 reports we need to key an eye on this?Anonymoushttps://www.blogger.com/profile/00118038481905937635noreply@blogger.com