tag:blogger.com,1999:blog-32202893.post5684337650910517644..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Pandora And Micro-ChannelsUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-17820681446132702612009-04-03T09:04:00.000-07:002009-04-03T09:04:00.000-07:00Chris --- Maybe not every micro-channel, but the m...Chris --- Maybe not every micro-channel, but the micro-channels that comprise, say, 80% or 90% of the sales need to be analyzed!<BR/><BR/>Matthew --- As you mention, scale is relative. For me, I can write this blog, the blog sells projects, and the projects pay my bills. For a $100,000,000 business, like one of my clients, nothing scales, and as a consequence, this stuff becomes a huge problem. For a business like Amazon, a reversal happens, and all of this stuff scales in total.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-31698639312517612472009-04-03T06:38:00.000-07:002009-04-03T06:38:00.000-07:00You're touching on one of the core points from And...You're touching on one of the core points from Anderson's "Long-Tail," that behavior will gravitate towards content that is more niche and relevant to consumers.<BR/><BR/>And you're right, no one will go back to the old (and profitable) stuff.<BR/><BR/>But I do not think that scale will be an issue. It's bad for the huge companies that cannot hyper-target efficiently. A small firm, however, sees it exactly fitting your habits. That is, Pandora + grace wireless is a golden egg.Matthew Danielshttps://www.blogger.com/profile/00029655766497606030noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-85073299528122900902009-04-03T05:51:00.000-07:002009-04-03T05:51:00.000-07:00Kevin, this observation was very interesting to me...Kevin, this observation was very interesting to me. Do you believe that one would literally have to examine each micro channel to see which would have the most impact while also being profitable?Chris Waldronhttp://www.thehotstickers.comnoreply@blogger.com