tag:blogger.com,1999:blog-32202893.post52984213612923011..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Gliebers Dresses: Shop.org EditionUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-83128704285737656182009-09-21T12:31:13.439-07:002009-09-21T12:31:13.439-07:00I don't think you ever want to turn away custo...I don't think you ever want to turn away customers who are trying to give you money, unless they are going to return everything!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-86047550272644167872009-09-21T12:15:41.226-07:002009-09-21T12:15:41.226-07:00Good points, Kevin. It's absolutely critical t...Good points, Kevin. It's absolutely critical to understand what your objectives are online in orders to execute properly. I would also add that it's important to understand what your customers' objectives are. If there are non-catalog customers coming to the site for the purpose of giving you money, do you want to turn them away? At the very least, one should understand the size and potential of that group. While 1.5% are converting, how many are coming with the intention to purpose and leave frustrated. What does that do to future brand loyalty of those folks?Kevin Ertellhttp://www.retailshakennotstirred.comnoreply@blogger.com