tag:blogger.com,1999:blog-32202893.post4456474196151778834..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Advancements In Multichannel ForensicsUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-32202893.post-72701807480900922007-12-22T23:21:00.000-08:002007-12-22T23:21:00.000-08:00It is always a challenge to run Multichannel Foren...It is always a challenge to run Multichannel Forensics analyses that run contrary to long-standing beliefs or anecdotal evidence.<BR/><BR/>I'd love it if I were proven wrong by folks who ran their own Multichannel Forensics analyses.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-18143672736402943862007-12-22T22:56:00.000-08:002007-12-22T22:56:00.000-08:00Kevin,Your catalog facts concern me a bit. While I...Kevin,<BR/>Your catalog facts concern me a bit. While I don't argue that catalogs are less effective than a decade ago, I would think that your emphasis on the catalog to phone is wrong. Catalogs draw people to website. <BR/>I know my information is anecdotal, not being in the catalog business, but the people I work with, especially the women, are always browsing catalogs that come in our office mail. Now when they purchase, though, they all purchase thru the web not the phone as web is instantaneous and almost everyone has grown to hate calling customer service of any company. I would still say the catalog influenced their purchases. <BR/>As for the argument of new vs retaining customers, I agree with Ted as far as balance. A strong effort of branding allows for both---keeping loyal customers proud of brand they chose and attracting new customers. <BR/>KAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-17552286154654316512007-12-21T18:13:00.000-08:002007-12-21T18:13:00.000-08:00All of the stuff is basic until you run into the e...All of the stuff is basic until you run into the endless array of companies run by merchants who think merchandise 24/7/365. That's where folks can help out, without being condescending, and end up being a "trusted advisor", as Don Libey says.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-27516040744230502582007-12-21T13:09:00.000-08:002007-12-21T13:09:00.000-08:00"New Customers: ... Multichannel Forensics repeate..."New Customers: ... Multichannel Forensics repeatedly indicates that customer acquisition is the "secret sauce" that fuels successful businesses. Don't listen to that 'it costs eight times as much to acquire a customer as it does to retain an existing customer' stuff. Keep acquiring customers."<BR/><BR/>What amazes me is how many operations tend to either focus on either retention or acquisition but have real difficulty balancing the two. <BR/><BR/>Acquisition is essential to the marketing strategy just to replace the inevitable attrition in even the best companies.<BR/><BR/>Pretty basic stuff, but incredibly important to any company's success.<BR/><BR/>Interesting blog!!!dmcghttps://www.blogger.com/profile/02848109396803298279noreply@blogger.com