tag:blogger.com,1999:blog-32202893.post4271670210880308590..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Lapsed Buyers And E-CommerceUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-32202893.post-74841400870014857252013-11-19T20:33:02.855-08:002013-11-19T20:33:02.855-08:00One of the essential fashion ecommerce website fea...One of the essential fashion ecommerce website features that need to be installed from the very start is the ability of websites to capture customer data information (captured with permission, of course) and use it to grow the business. CRM should be embedded in any ecommerce website and should be dealt and used with care.Anonymoushttps://www.blogger.com/profile/10963194600574781806noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-46659531530552964692013-09-26T03:27:11.462-07:002013-09-26T03:27:11.462-07:00Well it’s not an easy task to gain lapsed buyers o...Well it’s not an easy task to gain lapsed buyers or customers, but we can try some methods like posting an advertisement about the juicy discount offers, online promotion and good promotion on social media platform, these methods will defiantly grab your customer attention. Jonathan Clarkhttp://www.cuecommerce.com/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-17444475793466977172009-02-17T21:12:00.000-08:002009-02-17T21:12:00.000-08:00Derek --- no, we're not sure that the ROI is worth...Derek --- no, we're not sure that the ROI is worth it. Your assumption is a good general rule, however, and has been validated in almost every Multichannel Forensics project I've worked on.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-1455614345951692372009-02-17T16:37:00.000-08:002009-02-17T16:37:00.000-08:00Kevin, Are we sure that the ROI of attempting to r...Kevin, <BR/><BR/>Are we sure that the ROI of attempting to reactivate lapsed customers is worth it?<BR/><BR/>I assume that generally speaking the average value of a reactivated lapsed customer lies somewhere between a current, loyal (habitual) customer and a new customer. Are there industry metrics to support this? Is the value industry specific?<BR/><BR/>If you rely on constant acquisition (as we do) then wouldn't I be smarter to let the people who have tried us and left just move on?<BR/><BR/>CheersAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-76928671108859005982009-02-16T07:07:00.000-08:002009-02-16T07:07:00.000-08:00You hit on one of the challenges that I deal with ...You hit on one of the challenges that I deal with when working with our online pureplay friends. These folks basically have e-mail as their only outbound communication method, and e-mail has limited effectiveness only with really recent, active customers.<BR/><BR/>So as an industry, we have a challenge --- we need to invent methods for building relationships with customers who have not purchased with us in a long while. This isn't easy to do!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-22992238268853912802009-02-16T06:54:00.000-08:002009-02-16T06:54:00.000-08:00Well, if you really do not want to send something ...Well, if you really do not want to send something by mail, you could try to do an email append to get the email address for lapsed older buyers... although, we have not had much success with reactivating this way. I am interested to hear if anyone else has some better ideas!<BR/><BR/>Great blog by the way!Anonymousnoreply@blogger.com