tag:blogger.com,1999:blog-32202893.post4241099982115079280..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Proven And Influenced Advertising ChannelsUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-32202893.post-27636601344822474312009-07-21T08:31:38.402-07:002009-07-21T08:31:38.402-07:00Sure, no arguments there!Sure, no arguments there!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-91880939328757301692009-07-21T00:36:00.760-07:002009-07-21T00:36:00.760-07:00excellent article :
I will make my comment a stor...excellent article : <br />I will make my comment a story :D <br />Lets assume that I got a catalog from Apple store at 1:00 p.m about the new Apple macbook.<br />Then I got an email about the new Apple macbook but because I was at work I did not go through it. <br />Then while I was watching my favorite TV show , an ad for Apple new macbook just came in a the middle of it :(.<br />Then at 11:00 p.m I went to google.com and typed "Apple new macbook" ,I clicked on the first page and went thought all process and ordered the new apple macbook. <br /><br />Now lets specify Channels based on this example :<br />1-Proven channels : "Google search (Brand name)"<br />2-Influenced Channels : are <br />-Catalog <br />-Email <br />-TV Campaign <br /><br />But this is not 100% accurate <br />Content,type of offer and price should not be the same in all channels <br />I should receive a different content,price or discount for the same product from each channel so when I make my order It will be easier to track which channel really got the order.awrikathttps://www.blogger.com/profile/12163783749672767400noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-63896077565690663002009-07-20T11:19:05.840-07:002009-07-20T11:19:05.840-07:00Sure, you could say that the catalog or the e-mail...Sure, you could say that the catalog or the e-mail drove the order, but now what? Was it the catalog or the e-mail that is proven to drive the order.<br /><br />So you could call all three advertising channels "influencers".<br /><br />The answer is that there isn't a right or wrong answer. Everybody has a bias as to what they believe drove the order. Three people could look at this order, and come up with three different proven and influencing channels.<br /><br />That's why the article advocates looking at what the customer does "next" --- in the "next" order, the customer might buy via the website, or might buy via e-mail --- whatever --- the thing is, looking at the next order allows you to see what the trend is likely to be, and knowing that trend, you can reduce or increase catalog/e-mail marketing contacts.<br /><br />The last portion of the last sentence is what matters most.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-55435655681266028342009-07-20T11:12:59.837-07:002009-07-20T11:12:59.837-07:00was paid search truly the proven touch? if someon...was paid search truly the proven touch? if someone received an email and a catalog, and this prompted them to do a branded search, and they just clicked on the top real estate of a search engine result page, wouldn't the sale probably have happened without the paid search ad? the same can't be said for the catalog or email.tom pittshttp://tompitts.org/noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-90927616341598651202009-07-20T10:40:52.595-07:002009-07-20T10:40:52.595-07:00I will recommend using ePostMailer for all bulk em...I will recommend using ePostMailer for all bulk email marketing needs. Its the best <a href="http://www.epostmailer.com/" rel="nofollow">bulk email marketing</a> software I have used so far.zzboyhttps://www.blogger.com/profile/17529202007088462141noreply@blogger.com