tag:blogger.com,1999:blog-32202893.post3999227662162531055..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Making Small Numbers WorkUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32202893.post-13498648951270870462010-04-21T18:53:21.242-07:002010-04-21T18:53:21.242-07:00"we're having a hard time wrapping our he..."we're having a hard time wrapping our heads around the concept of making small numbers work"<br /><br />Yes. I am.<br /><br />Another thought-provoking post thanks Kevin.<br /><br />The older paradigm: <br />3% response rate = +ve ROI.<br />Copy tested/ optimised for maximum collective response rate.<br />Bigger audience = better ROAS<br /><br />The newer paradigm:<br />Copy tested for channel? segment? keyword?<br />Is response rate dead/ meaningless in a world without mass mailing?<br />How do we afford/ justify the costs of resourcing one-to-one marketing?<br />Is the ideal target audience size just one person?<br />Do we jump on the bandwagon and think that 74 followers on Twitter is a potentially profitable market segment?<br /><br />Cheersderek.newmannoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-84689615742544101192010-04-21T13:07:20.401-07:002010-04-21T13:07:20.401-07:00Great contrast in this post. I'll add to it &a...Great contrast in this post. I'll add to it & say small numbers can also work well for very targeted pitches or dedicated, captivated audiences. For example: What if I could opt-in to advertising from a favorite brand in order to get access to the content I want online? I get my content, I get ads that I might actually enjoy/use/share & the advertiser gets much higher response rates.Alisonhttp://blogs.sas.com/sascomnoreply@blogger.com