tag:blogger.com,1999:blog-32202893.post3839431414535934413..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Great Moments In Database Marketing #1: Incremental ValueUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-32202893.post-70664307187291922332008-06-04T10:16:00.000-07:002008-06-04T10:16:00.000-07:00Great post Kevin, the #1 issue going forward for o...Great post Kevin, the #1 issue going forward for onliners.<BR/><BR/>A lot of web analysts feel since they don't have access to the data in "back end" systems, this kind of customer-level analysis is not their job. Indeed, many have job directives to maximize canpaign results, not customer profitability.<BR/><BR/>What we really need to get moving on the next level is:<BR/><BR/>1. Really curious web analysts who will cross over an start working with the back end data, perhaps even on the sly<BR/><BR/>2. Management folks who insist on understanding the full story<BR/><BR/>Let's keep fighting the good fight!Anonymousnoreply@blogger.com