tag:blogger.com,1999:blog-32202893.post3446785307111105148..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: ACCM 2008: Social MediaUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-24452500338089262622008-05-27T17:04:00.000-07:002008-05-27T17:04:00.000-07:00You're absolutely right, Kevin, to recommend busin...You're absolutely right, Kevin, to recommend businesses start <B>somewhere</B> to manage their online reputations. <BR/><BR/>As you mentioned, there are tons of free tools - I recommend <A HREF="http://www.attensa.com/get-it" REL="nofollow">Attensa's RSS reader</A> for persistent searches (it will constantly search social media and 18 different search engines) and <A HREF="http://summize.com/" REL="nofollow"> Summize </A> to manually search Twitter for mentions of brand and product names.<BR/><BR/>Have the tools do the labor intensive work, and a gifted contact center employee can watch the cyber world <B>and</B> continue to be productive and engaged with prospects and customers every day - until they're so busy online that they can prove their impact.<BR/><BR/>The important thing is that the conversations are roaring online. <BR/><BR/>Today. <BR/><BR/>Dipping toes in these waters is never too late, and certainly no longer too early.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-21945064012409527872008-05-21T14:52:00.000-07:002008-05-21T14:52:00.000-07:00Kevin,I saw a stat today that said that around 11%...Kevin,<BR/><BR/>I saw a stat today that said that around 11% of the Fortune 500 now have corporate bloggers. Still a ways to go. We are definitely at the early adopter and quickly closing in on the early majority phase. <BR/><BR/>Great call on where to find a person to start listening. In fact we often refer to listening to social media as answering the social phone at Radian6. The big difference of course is that someone calling out a brand online is doing it in public for everyone to hear. <BR/><BR/>If they are saying nice things then being able to reach out and thank them potentially would encourage them and others to do the same. Ignoring someone with a complaint or product suggestion is like trying to pretend you don't hear someone on a soapbox in a crowded park with a loud speaker (who's yelling at the top of their lungs non-stop from now to infinity). A corporation would never let this happen in real life so letting it happen in social media (where the impact can be even greater) is not necessarily good practice.<BR/><BR/>You are definitely right that getting started with listening is easy. It would be like a business starting by at least installing a single phone to take calls. Everyone should do it. Of course pretty soon the volume can become quite large, the priority of which to focus on first, the ability to see issues and trends, the capability to understand who's potentially more influential (having more impact) etc.. And much like companies move from a single phone to more sophisticated call centres some may also decide to invest a bit in more advanced, real-time monitoring tools that make the job of listening to all forms of social media much easier and efficient. <BR/><BR/>But the important thing is to get started which your post so nicely illustrates.<BR/><BR/>Cheers.<BR/><BR/>David<BR/>http://www.radian6.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-43464296007443334062008-05-21T07:37:00.000-07:002008-05-21T07:37:00.000-07:00Cool! I didn't even know about the alerts. It's a ...Cool! I didn't even know about the alerts. It's a pretty nice tool. I just set up 10. I don't know why anyone who's involved with a business that has to be competitive online would hesitiate on taking advantage of something like this!Anonymousnoreply@blogger.com