tag:blogger.com,1999:blog-32202893.post3137412135305231933..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: Mega-Metrics: Annual Repurchase RateUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-32202893.post-42286269440130119872014-01-23T18:06:03.437-08:002014-01-23T18:06:03.437-08:00Yes, it certainly applies to you, too. I have many...Yes, it certainly applies to you, too. I have many clients who sell new products to customers - if repurchase rates are around 20% after three months, they'll land somewhere around 40% after a year.<br /><br />It's fine if customers do not repurchase merchandise - go find new customers - lots of businesses thrive using this strategy.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-72201236583919969302014-01-23T17:17:27.192-08:002014-01-23T17:17:27.192-08:00Kevin,
I have some questions for you. Does it appl...Kevin,<br />I have some questions for you. Does it apply to products that are new in the market? We have a new product www.ecostaticinc.com which we are selling online and soon will be selling on retail stores. However, the repurchase rate is very slow. People love the product and we keep adding new customers but the current ones have not bought as expected.<br />Dhamma Reflectionshttps://www.blogger.com/profile/02970584342220866912noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-50292594655937538212009-04-16T09:57:00.000-07:002009-04-16T09:57:00.000-07:00All of the content on this blog is free for everyb...All of the content on this blog is free for everybody to use!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-37764970788903412182009-04-16T03:38:00.000-07:002009-04-16T03:38:00.000-07:00Kevin,
I always learn a lot reading your blog, an...Kevin,<br /><br />I always learn a lot reading your blog, and agree with John, this mega-metrics serie is wonderful!!!<br /><br />I hope you don't mind I used this post to talk about annual repurchase rate in my blog!<br /><br />Thanks for everything!Gemmahttps://www.blogger.com/profile/01051858015186435580noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-89379988696227303922009-03-18T14:36:00.000-07:002009-03-18T14:36:00.000-07:00Hi John, it seemed like a good time to organize lo...Hi John, it seemed like a good time to organize lots of metrics I talk about from time to time, so enjoy the next week!MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-49131542624348429512009-03-18T12:55:00.000-07:002009-03-18T12:55:00.000-07:00Kevin,This is not a comment about this post specif...Kevin,<BR/><BR/>This is not a comment about this post specifically, but I just wanted to say thank you, this mega-metrics series of blog entries is really rather good.<BR/><BR/>Kind regards<BR/><BR/>John.Unknownhttps://www.blogger.com/profile/07715206057888903432noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-47115750392453520332009-03-18T10:28:00.000-07:002009-03-18T10:28:00.000-07:00Thanks for the thoughtful responses. Hillstrom's M...Thanks for the thoughtful responses. Hillstrom's Multichannel Forensics is frequently cracked open at work, and this blog is a handy companion.<BR/><BR/>(By the way, my gut tells me the same thing about #4. I wonder at what point online advertisers hit a saturation point and their display and banner ad campaigns lose their effectiveness.)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-32202893.post-29015771067259037732009-03-18T09:39:00.000-07:002009-03-18T09:39:00.000-07:001 = Both.2 = The rate falls for some companies, ri...1 = Both.<BR/><BR/>2 = The rate falls for some companies, rises for others. It is common for businesses to experience declines as the customer file grows. It is easy for Zappos to retain the first 100,000 customers ... it is much harder when the customer file is at 2,000,000 customers, as each marginal customer is likely to be less and less loyal.<BR/><BR/>3 = The key word is "materially". For instance, an online business might have a 37% annual retention rate, and might decide to go from one e-mail campaign per week to two e-mail campaigns per week. A tactic like this will likely increase the annual retention rate from 37% to maybe 39%. Or maybe the brand offers free shipping, increasing the rate from 39% to 44%. After that, it's all about merchandise, customers have to crave the merchandise and/or service, and it is very hard to move the metric thereafter.<BR/><BR/>4 = Let me restate ... the rampant increases are drying up. Google went from 0 searches a month in 1998 to 2 billion a month in 2005 to 32 billion in 2009 ... well, that growth is drying up, and when it drys up, then the hard work starts.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-34711032151820319992009-03-18T07:40:00.000-07:002009-03-18T07:40:00.000-07:00Interesting post that raises a lot of questions fo...Interesting post that raises a lot of questions for me.<BR/><BR/>1. Does your retention rate for Nordstrom combine online and offline sales?<BR/><BR/>2. The chart you posted shows a falling retention rate. Is this normal?<BR/><BR/>3. What can an online business in acquisition mode do to materially increase retention rates?<BR/><BR/>4. Why do you claim that the flow of new customers from Google is drying up?Anonymousnoreply@blogger.com