tag:blogger.com,1999:blog-32202893.post3122905213102580854..comments2023-10-18T08:32:17.510-07:00Comments on Kevin Hillstrom: MineThatData: File PowerUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32202893.post-55031866454976091902007-11-13T11:03:00.000-08:002007-11-13T11:03:00.000-08:00Thanks for the comments, folks.There are companies...Thanks for the comments, folks.<BR/><BR/>There are companies that do a good job of measuring "file power", if you will, with no customer file! I am aware of one major (and I mean major) retailer that has an equation that predicts future comp store sales ... in lieu of any actual customer data, and does it accurately.MineThatDatahttps://www.blogger.com/profile/14014200122021988374noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-40490879818809134142007-11-12T18:14:00.000-08:002007-11-12T18:14:00.000-08:00another great post, sir. you make the complex sim...another great post, sir. <BR/><BR/>you make the complex simple. <BR/><BR/>kudos!<BR/><BR/>:)<BR/><BR/>alanrimm-kaufmanhttps://www.blogger.com/profile/11537242246745655184noreply@blogger.comtag:blogger.com,1999:blog-32202893.post-15477479841025061732007-11-12T18:13:00.000-08:002007-11-12T18:13:00.000-08:00Like I tell my clients whether in the direct marke...Like I tell my clients whether in the direct marketing business or otherwise. The value of their companies lies 100% with their customer database.<BR/><BR/>If you don't grow it, then you are essentially going out of business.<BR/><BR/>Retailers often have the notion that everybody is their customer. So they really don't focus on their database. It's a wonder that any of them still survive to this day. <BR/><BR/>So the sad truth is that many major retailers still have not invested in a true relational database. So even the simple analysis you propose here cannot be done in a reliable fashion.Anonymousnoreply@blogger.com